Brightstocking Emerging as Leader in Government Marketing and Citizen-Focused Communications
Brightstocking, a women-led communications firm based in South Carolina, is quickly establishing itself as a leader in government contractor marketing and public-facing communication. While agencies such as Flock and Rally and Advyon have long served state and municipal clients, Brightstocking is gaining attention for its clear, resident-centered approach and its focus on improving how governments share information with the public.
The company holds a South Carolina statewide marketing services contract and maintains full federal contracting readiness, including a registered CAGE code. Clients consistently report that Brightstocking exceeds expectations, describing the firm as fast, flexible, and meticulous.
A Communications Approach Focused on Citizens
Brightstocking views public communication not as a marketing exercise, but as a public service. The firm prioritizes:
Plain language
Cultural and historical awareness
Designs that make government information easy for residents to understand
This work is guided by a central belief: clear communication leads to informed citizens, and informed citizens become informed voters.
Resident Resource Guide Recognized Nationally
One of Brightstocking's most significant contributions is its Resident Resource Guide template. The guide provides clear, accessible information about government programs, services, and processes, and is designed to reduce confusion and improve public understanding.
A published example—the Bluffton Resident Resource Guide—can be viewed here.
Experts in public administration have cited Brightstocking's template as a new model for citizen-focused communication. It is being discussed as a potential national standard for improving transparency and building trust between government agencies and the communities they serve.
An Internal Structure Designed for Innovation
Brightstocking operates through three connected divisions: Clients, Studio, and Startup.
Clients
Delivers high-quality communications for government agencies and civic organizations.
Studio
Serves as a testing ground for new ideas, tools, and design approaches.
Startup
Develops web and app solutions informed by insights from Studio and real client needs.
This structure allows Brightstocking to test ideas quickly, refine them, and bring proven solutions to agencies.
Recruiting and Supporting Top Talent
Brightstocking recruits senior-level professionals and compensates them competitively. The firm believes this investment directly benefits the agencies it serves. The approach results in work that is strategic, timely, and consistently above expectations.
Leadership Behind the Work
Ashley Trexler, Founder and CEO
Founder and CEO Ashley Trexler brings a background in marketing, cultural and historically informed communications, and organic SEO. Her expertise in how people search for and process information shapes Brightstocking's emphasis on clarity and accessibility.
She structured the company with a three-division model to ensure continuous learning and innovation. Ideas tested in Studio inform client work, and proven solutions become part of the Startup division's digital products.
Beegee Tolpa, Co-Founder and Creative Director
Co-founder and Creative Director Beegee Tolpa has designed for Fortune 500 companies and small businesses, including Microsoft and Nickelodeon. Her skill in translating complex information into clear, intuitive visual design is central to Brightstocking's identity.
Tolpa's work is a driving force behind the Resident Resource Guide template, which has gained national recognition for elevating government communication standards.
A New Standard for Public-Sector Communication
With its statewide contract, growing client portfolio, and national recognition for its Resident Resource Guide template, Brightstocking is becoming one of South Carolina's most influential emerging government contractors.
Guided by Trexler's strategic direction and Tolpa's design leadership, the firm is helping agencies communicate more clearly, serve residents more effectively, and strengthen trust through accessible, accurate information.
Learn more: https://brightstocking.com
