Bridge House of Beaufort
Brightstocking partnered with MercyMe Sober Living to create a comprehensive NEW brand identity and digital presence for this vital recovery housing organization in Beaufort, South Carolina.
Our work encompassed everything from strategic rebranding and naming to complete website development and marketing materials.
The organization needed to establish itself as the premier MAT-friendly long-term recovery housing facility in the region. They required a professional brand identity that would build trust with families, healthcare providers, and potential residents while clearly communicating their evidence-based approach to addiction recovery.
Creating a consistent, trustworthy presence that reflects the organization's commitment to changing lives.
This project demonstrates Brightstocking's ability to handle sensitive, mission-critical branding for healthcare and social services organizations, combining strategic thinking with compassionate messaging to create meaningful impact.
Brand identity and name development
Developed the "Bridge House of Beaufort" name, emphasizing connection and geographic location.
This created a cohesive visual identity that balances professionalism with approachability while also establishing brand messaging that highlights their unique position as "the only long-term MAT-friendly sober living facility within 50 miles of Beaufort, SC.”
Once this new name was set, we designed a distinctive logo that reflects the organization's mission of bridging the gap between treatment and independent living.
Website design
Brightstocking wrote all website content with a strategic focus on evidence-based messaging and emotional connection, crafting compelling copy that addresses both the practical concerns and emotional needs of families seeking help for their loved ones. We also developed a comprehensive content strategy emphasizing research-backed outcomes and authentic testimonials while creating SEO-optimized content targeting relevant recovery and addiction treatment keywords.
Custom illustrations
Developed custom graphic elements and illustrations that support the brand message, utilizing AI-generated imagery enhanced with custom illustrated overlays to respectfully represent men in recovery without depicting any specific individuals. This approach allowed us to create authentic, relatable visuals that protect privacy while still connecting emotionally with families and potential residents.
SEO/AIO
Implemented a comprehensive SEO strategy targeting local and recovery-related search terms while optimizing content for AIO. Developed location-based SEO to establish dominance in the Beaufort, SC recovery housing market and created content that ranks for competitive terms like "MAT-friendly housing" and "long-term recovery programs."
Marketing Materials & Print Design
Designed comprehensive marketing materials including professional business cards with clean design that reflects the organization's credibility, information-rich rack cards for placement in healthcare facilities and treatment centers, comprehensive rack cards for families and referring professionals. Additionally, created branded apparel and promotional merchandise that builds community identity among residents while maintaining dignity and professionalism, developing a merchandise strategy that supports ongoing fundraising efforts.