Our Story

Ashley Trexler and Beegee Tolpa bring decades of combined experience in business strategy, branding, revenue growth, and informed design for mission-driven organizations.

We built careers separately — Ashley in business development, Beegee in illustration and design — before realizing our strongest work happened together. (We even attended the same small private school and never met until adulthood.)

Ashley Trexler
CEO & Lead Strategist

  • 15+ years leading growth, strategy, systems, and SEO

  • Canadian + American + chronic globetrotter who will die on her hill defending the em dash and oxford comma

  • Once grew a small wine-making school to the size of a winery

  • Former runway model turned sourdough-baking documentary enthusiast

  • Applies business rigor inside nonprofit environments with roadmaps that are defensible and executable

Beegee Tolpa
Co-Founder & Creative Director

  • Always designs for clarity, hierarchy, and persuasion

  • Parsons School of Design–trained illustrator turned designer. Clients include: Highlights Magazine, Chronicle Books, Nickelodeon, Penguin Publishing, Parents Magazine

  • Owns too many striped shirts and still uses a paper calendar (Redstone Diary forever!)

  • Prefers thoughtful design work over unnecessary meetings (she will never suggest “let’s just jump on a call”)

  • Refines obsessively until work feels solid and credible

  • No, she was not named after the disco group, but thanks for asking!