We started by meeting with the town's Communication Staff to find out what questions Town Hall is most often asked. New families moving in have different questions than longtime residents.

Next, we dug into what's already out there – existing websites, brochures, and any previous guides. This helped us spot what's working well and what might be missing or outdated.

Finally, we spent time honing in on what makes Bluffton special – its history, personality, and the things residents love. This ensures the guide is truly local.

Creating the Town of Bluffton Resident Resource Guide was a collaborative process. Municipal departments provided previously published materials so we could accurately craft a comprehensive guide that was easy to read and understand. The content underwent thorough fact-checking with department heads verifying contact information, procedures, and policies. Town executive staff provided feedback and suggestions. Multiple editing rounds ensure clarity and consistency, and compliance with current regulations. This comprehensive vetting process, though time-intensive, produces a reliable resource residents can trust for accurate community information.

This guide contains critical information, requiring careful attention to readability and navigation. We incorporated the Town's established brand identity through their existing color palette while maintaining a clean, streamlined approach. The design deliberately omits photography and minimizes iconography. We selected vintage-style illustrations that reflect the Town's historical character, supplementing with AI-generated content only where essential. The primary focus remained on strategic information organization and presentation.