Lowcountry Tiki Tours
Brand Identity & Visual System
Brightstocking developed a playful, destination-driven brand identity for Lowcountry Tiki Tours, a coastal tour experience built around laid-back days on the water.
The goal was to create a brand that immediately feels like the Lowcountry: warm, welcoming, fun and unmistakably connected to boating and life along the river.
We created this fun, coastal identity that captures the easygoing spirit of a day on the water.
Services:
Brand Identity · Logo Design · Color & Typography System · Merchandise Concepts · Environmental Graphics · Brand Applications
Brand identity
The identity centers on a custom illustrated mark featuring a waterfront tiki hut, palm trees, crescent moon, and stylized waves. A palette of coastal turquoise, warm golden orange, and deep brown gives the brand a sunny, approachable personality while maintaining enough contrast to work across signage, apparel, merchandise, and digital applications.
Merchandise Concepts
We extended the identity beyond the logo to demonstrate how the system could live in the real world—from embroidered hats and branded canvas totes to large-format graphics on the side of a pontoon boat. Each application was designed to feel consistent without becoming overly rigid, giving Lowcountry Tiki Tours a recognizable visual presence everywhere guests encounter the brand.
